Bajaj Allianz Life Insurance’s “#LifeGoalMantras” initiative aims to simplify personal finance & insurance concepts


Bajaj Allianz Life Insurance has launched an educational initiative under the theme “Life Goal Mantras”, in collaboration with content creators, with the aim to simplify personal finance and insurance concepts.

Starting with Aiyyo Shraddha, the initiative simplifies several financial concepts including Rule of 72, equity allocation formula, size of insurance cover, 10-5-3 investment allocation thumb rule, and many more. 

Every episode, in this short-format video series, focusses on a single personal finance concept simplified by the influencer in an engaging manner. Bajaj Allianz Life Insurance’s ‘LifeGoal Mantras’ campaign videos will be available on the social media pages of the company and the influencer.


Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said, “One of the challenges driving personal finance awareness is the seemingly complex concepts and jargons. Through the initiative, Life Goal Mantras, we aim to leverage social media influencers to educate and advise the newer generation of investors, about key personal finance concepts in a manner that aids easy comprehension and strengthens resonance with the brand.”





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Divyansh Singh

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