Bajaj Allianz Life Insurance launches personal finance education campaign

Mumbai: Bajaj Allianz Life Insurance has launched an educational initiative under the theme “Life Goal Mantras”. The campaign aims to simplify personal finance and insurance concepts collaborating with content creators.

Every episode, in this short-format video series, focusses on a single personal finance concept simplified by the influencer in an engaging manner. Bajaj Allianz Life Insurance’s ‘LifeGoal Mantras’ campaign videos will be available on the social media pages of the company and the influencer.

Starting with influencer Aiyyo Shraddha, the initiative simplifies several financial concepts including Rule of 72, equity allocation formula, size of insurance cover, 10-5-3 investment allocation thumb rule, and many more.

Commenting on the educational initiative, Bajaj Allianz Life Insurance chief marketing officer Chandramohan Mehra said, “One of the challenges driving personal finance awareness is the seemingly complex concepts and jargons. Through the initiative, Life Goal Mantras, we aim to leverage social media influencers to educate and advise the newer generation of investors, about key personal finance concepts in a manner that aids easy comprehension and strengthens resonance with the brand.”

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Divyansh Singh

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